An Unlikely Underdog Story To Greatness!
Tru Grit Epoxy Flooring began with a visionary dream shared between a father and son duo, James and Tim, who sought to leave the corporate coatings world and embark on a journey to innovate and excel in product development. Frustrated by their former companies’ focus on cost-cutting—which often led to the development of cheaper, lower-quality coatings—they were driven to push the boundaries of what coatings could achieve. Despite the challenges, their high-performance product lines and consumer-grade products found their way into almost every big box store across the country, including Home Depot, Lowe's, Ace Hardware, Menards, and many more.
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With a combined 57 years of experience across various sectors of the coatings industry—including concrete coatings, polyurethane foam, plastics chemistry, injection molding, and cementitious overlays—they founded Tru Grit to transform their expertise into solutions that directly benefit customers and installation professionals alike.
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Now established as dominant, family-owned, veteran-led companies in the state of Florida, Tru Grit boasts a robust crew of highly skilled, highly trained, and customer-conscious installers. Our team is dedicated to spreading our love for exceptional customer service across the entire state.
Proud of their roots as chemists who consistently engage with end-users, James and Tim have crafted products that effectively address real-world problems. Operating out of a 15,000 square-foot manufacturing facility equipped with a full-scale laboratory in Florida, they develop, test, and refine each product used in your projects. Their commitment extends beyond mere production; they actively enhance formulations and processes to ensure that every customer receives the most advanced and effective solutions available. This dedication to innovation and quality defines what we call "The Tru Grit Way."
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Beyond their individual company roles, James and Tim collaborate to make a significant impact in the community and across the coatings industry. Their unique position as both manufacturers and installers enables them to offer unparalleled service and insights, directly benefiting our clients throughout Florida and beyond.
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At Tru Grit, we are more than just a company—we are a family that cares deeply about delivering the best products and services to our customers, just like you. Join us in experiencing the superior difference of a company that truly puts innovation and customer satisfaction at the forefront.
